360° Campaign – Swanson
Content & Production · Communication
Over 110% of KPIs achieved within the dietary supplement campaign.
Client
Swanson
Industry
Pharmacy
Range
TV commercial production, digital campaign
Result
Over 110% of KPIs achieved
For the production of the 30-second commercial, we invited Katarzyna Bujakiewicz, who perfectly fit our communication goals and helped reach a wide audience. We opted for a light tone, balanced humor, and storytelling that set the Swanson brand apart from the competition.
Challenges and goals
1
Highlighting a rich portfolio
The primary goal of the campaign was to highlight Swanson's rich brand portfolio and demonstrate that everyone can find a product tailored to their needs.
2
Response to customer demand
The "Your support in every role" platform had to comprehensively respond to the Client's needs, reach a wide target audience, differentiate the brand in the dietary supplement market, and build awareness of the broad product portfolio.
3
Leveraging role insights
We leveraged an insight regarding the multiplicity and diversity of the life roles each of us plays.
4
Defining the role of touchpoints
Each touchpoint had a clearly defined role: from building reach to driving traffic and reinforcing memorability.
Each touchpoint had a clearly defined role: from building reach to driving traffic and reinforcing memorability.
Result
The campaign comprehensively supported the presence of the Swanson brand, built awareness of its extremely wide portfolio, and communicated to consumers that everyone can find something for themselves among the brand's products.
110%
Over 110% achievement of target KPIs
2 million
2 million video views
40,000
Over 40 thousand link clicks
