Wedel
Communication · Content & Production
Campaign for E.Wedel Czekotubka
Client
E.Wedel
Industry
FMCG
Range
360° campaign, creative, video production, sonic branding, social media, influencer marketing, design and production of gadgets
Result
5 spots, cooperation with 11 influencers, over 2,000 promotional gadgets
Our task was to create a campaign that would remind young consumers about Czekotubka and present it as a modern, handy, on-the-go chocolate snack.
The campaign aimed to expand the target audience to young adults, highlight the pleasure of taste, a moment for oneself, and the mobile form of the product, as well as increase its awareness and strengthen the role of Czekotubka in various flavor variants as the perfect choice for the summer.
Challenges and goals
1
Reaching the target audience
One of the campaign's goals was to remind young adults about the product and encourage them to return to it.
2
Creating a consumption occasion
Building communication that positions Czekotuba as an excellent to-go product, also during the summer season.
We created a concept based on rhythm, variability, and the energy of everyday life. The slogan: "Czeko chcesz? Czeko masz! Czekotubka in the rhythm of the day" communicates the availability of the product and the freedom of its consumption in a light and contemporary way.
Result
The result is a cohesive and impactful campaign in several short formats. We were responsible for the scripts, production, and animation of a 15-second brand video for the chocolate variant, a 6-second brand video for the white chocolate flavor variant, as well as three 6-second product animations presenting the variants: chocolate, white chocolate flavor, and pistachio.
5
spots
1
production day
11
influencers
2112
sent gadgets
