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Albi

Content & Production · Strategy & Product

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Three children sitting with books on the set of the Read with Albi campaign

Introducing the brand's products to the Polish market and building consumer awareness.

Client

Albik Poland - the Albi brand

Industry

Toys

Range

Creation, post-production, production, social media, video

Result

4 edit versions in three languages, 3 markets, 1 shooting day, 360° set design

A camera operator filming children reading books on a film set

Two white Albi electronic pens against a background of colorful illustrations

A colorful pattern of abstract leaves and shapes

Three children pointing at locations on a large globe

Illustrations of a satellite, an astronaut, a tiger, and a turtle on a light background

The starting point was the creative idea "Enter the world of the Albi brand", which we translated into a story about three characters traveling with Albik through different worlds: the land of animals, the world of numbers and letters, and outer space.

For the needs of the production, we designed and built three 15-meter paper scenographies placed on a circular rotunda.

A boy in an orange jacket sitting in front of a camera on a space-themed set

Challenges and goals

1
Introducing the brand to the Polish market
One of the most important challenges was presenting the Albi brand to Polish consumers.
2
Building brand awareness
The brand needed to establish itself in the minds of consumers as a manufacturer that understands its customers and allows them to discover the world through play.
3
Brand portfolio presentation
The communication had to emphasize the brand's broad portfolio of educational toys, tailored to specific age groups.

EXPERT INSIGHT

"For Albik Polska, we executed the project comprehensively—from concept and script, through set design, production, and on-set organization, to the post-production of a series of commercials (30”, 20”, 15”, and 6”) for the Polish, Czech, and Slovak markets. The challenges included creating a 360° set design, working with three child actors, limited shooting time, and preparing four edit versions in three languages with 3D product replacements. The result was a campaign that paved the way for subsequent joint projects."

Joanna Jastrzębska

Client Growth Partner

EXPERT INSIGHT

"For Albik Polska, we executed the project comprehensively—from concept and script, through set design, production, and on-set organization, to the post-production of a series of commercials (30”, 20”, 15”, and 6”) for the Polish, Czech, and Slovak markets. The challenges included creating a 360° set design, working with three child actors, limited shooting time, and preparing four edit versions in three languages with 3D product replacements. The result was a campaign that paved the way for subsequent joint projects."

Joanna Jastrzębska

Client Growth Partner

EXPERT INSIGHT

"For Albik Polska, we executed the project comprehensively—from concept and script, through set design, production, and on-set organization, to the post-production of a series of commercials (30”, 20”, 15”, and 6”) for the Polish, Czech, and Slovak markets. The challenges included creating a 360° set design, working with three child actors, limited shooting time, and preparing four edit versions in three languages with 3D product replacements. The result was a campaign that paved the way for subsequent joint projects."

Joanna Jastrzębska

Client Growth Partner

The spot was filmed using a 360-degree camera, which achieved an immersive effect of the children's presence in the center of the created universes.

Result

The result is a dynamic and visually striking video that seamlessly combines storytelling with product presentation. The material effectively communicates the idea of an educational adventure and strengthens Albi's brand image as an innovative leader in the interactive children's product segment in Central Europe, building a strong association with learning through play.

Actors

Production day

360°

360° Set Design

4 spots

Digital/TV/Cinema

No projects found in this category.

A man tending to the lawn next to a soccer ball

Florovit

Sales - retail

Communication

Contact

Choose marketing that drives business.

Let's talk about what we can do together.

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Do you prefer direct contact?

Piotr Malita
Growth Development Partner

+48 603 105 006
p.malita@ancy.pl

Contact

Choose marketing
that drives business

Let's talk about what we can do together.

Do you prefer direct contact?

Piotr Malita
Growth Development Partner

+48 603 105 006
p.malita@ancy.pl

Contact

Choose marketing that drives business.

Let's talk about what we can do together.

Do you prefer direct contact?

Piotr Malita
Growth Development Partner

+48 603 105 006
p.malita@ancy.pl

Albi