Florovit
Sales - retail · Communication
How we awakened football emotions in a campaign for lawn owners?
Client
INCO Group (brand: Florovit)
Industry
FMCG
Range
360° campaign, creative, communication platform, production, video, media
Result
160% of the target KPIs
The implementation was based on a consistent creative concept, in which the central role was played by a Key Visual featuring a male protagonist, corresponding to the insight about the product's main users.
The campaign was developed through an advertising spot utilizing the metaphor of a backyard playing field and a product demo reinforcing the credibility of the message.
Challenges and goals
1
Establishing brand position
The goal of the activities was to consolidate the Florovit brand's position on the market and to reach a younger target group.
2
Building a powerful message
The project required building a distinctive, engaging message based on associations with garden care, family life, and football themes.
Result
The campaign resulted in the effective strengthening of the brand image and increased its appeal among younger audiences, as well as significantly exceeding the set performance goals, achieving 160% of the planned KPIs.
2 million
Instagram views
500K
YouTube video views
1500
Clicks on the redirect link
160%
Established KPIs
