With Kujawski We Help Bees
Communication · Sales - retail
Translating a social campaign into consumer engagement and environmental action.
Client
Kuyavian
Industry
FMCG
Range
Digital campaign, contest mechanism, campaign platform, video
Result
Approx. 1.5 million registered bee-friendly flowers in the 2025 edition (approx. 7.5 million since the start of the initiative)
Together with Kujawski, we designed the campaign as a two-phase process – from education to action.
In the educational phase, we built awareness of the problem and showed how specific actions can support bees. Next, we launched a competition based on submitting planted flowers, engaging the audience and measuring the real impact of the campaign.
Challenges and goals
1
Increasing consumer engagement
The primary objective of the campaign was to increase consumer engagement around the "Z Kujawskim Pomagamy Pszczołom" initiative by combining education with an activating mechanism for action.
2
Building awareness and a food supply
Additionally, the initiative contributed to raising awareness about the importance of bees and expanding their food source by engaging the audience in planting appropriate vegetation.
3
Strengthening brand perception
The campaign not only built reach but, above all, translated into real user actions and a measurable environmental impact. It strengthened the perception of the Kujawski brand as one that is genuinely committed to the environment.
4
Designing a two-phase process
Together with Kujawski, we designed the campaign as a two-phase process leading from education to action. In the educational phase, we built awareness of the problem and its significance, showing how specific actions can support bees.
The campaign strengthened the perception of the Kujawski brand as one that is genuinely committed to environmental action.
Result
The campaign not only built reach, but above all translated into real user actions and a measurable environmental impact.
However, the most important result of the entire initiative remains its real impact – since the beginning of the initiative, participants have already registered about 7.5 million bee-friendly flowers, of which about 1.5 million were in the 2025 edition alone.
113%
Submission goal achievement in the contest
71.7 million
Campaign impressions
381 thousand
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