Market background
Branding
"All the most important global reports indicate that brand values are a company's most important intangible asset."
Paweł Mikołajec
· Branding Expert
84%
"Brand trust is today on par with price and quality as a purchasing criterion — trust in the company that owns the brand is indicated by 84% of consumers, compared to 88% for quality and price."
Source: Edelman Trust Barometer Special Report “Brand Trust, From We to Me”, 2025.
+150 billion
“The cumulative value of global brands increased by $150 billion and currently stands at $3.6 trillion — a 4.4% increase from $3.4 trillion in 2024.”
Source: Interbrand, Best Global Brands 2025 "Radical Realities" (total value of the Top 100 brands).
80%
"80% of people trust the brands they use — that's more than trust in business, media, government, or NGOs."
Source: Edelman Trust Barometer Special Report “Brand Trust, From We to Me”, 2025.
Offer
Together with you, we will change your brand.
Brand Strategy,
i.e. brand strategy
This is the foundation of branding. We define your brand's "character" – what it is or wants to be, its target audience, market positioning, and how it can win against the competition.
What do you gain?
Your company will stand out from the competition.
Brand consistency – from the logo to communication.
Decision-making tools (what to say, how to say it, and what not to do).
Brand Identity,
i.e. brand identification
This is the face and voice of the brand. We create a brand book in which we translate your brand's strategy into a consistent, recognizable visual language it will use, as well as its tone of voice.
What do you gain?
A refined brand identity builds trust and elevates the perceived value of a company.
A consistent brand presence across all customer touchpoints.
Subcontractors work according to the same guidelines.
Brand Design,
which means designing corporate materials
This is the translation of the brand identity across all corporate materials – from digital business cards, presentation templates, and printed collateral, to the icon system and the website.
What do you gain?
From day one, zero improvisation – you and the team know exactly what to do.
Ready-to-use company materials immediately after strategy implementation.
Every customer touchpoint builds a consistent brand image – a scale effect with no extra effort.
Process
How we will create your brand's identity together.
01
Discovery Workshop
Together with you, we establish the rules and framework of our cooperation. Using dedicated workshop frameworks, we analyze your brand from the inside out. This allows us to precisely define its key needs, find touchpoints with the audience, and formulate a brand positioning statement against the competition.
02
Brand audit
Our audit includes a comprehensive analysis of the brand's current presence in the consumer's mind and its market environment, including competition, trends, and the industry and cultural context. Based on this, key opportunities, threats, and areas for optimization are identified.
03
Strategic and conceptual phase
By analyzing the collected data and materials, we are able to proceed with the work on the brand's positioning strategy in a given market environment. We plan the brand's presence on every possible medium to best reach the audience and gain an advantage over the competition.
04
Design phase
For design to be functional, it must have strong strategic foundations underneath. We design brand visual identity based on data, knowledge, and strategy. Color and shape are powerful tools that influence perception – they should be designed in a conscious, consistent manner, rooted in a previously developed brand identity.
05
Deployment
Design only works when it is well implemented. We care about preparing a functional system that will be easy to use by an in-house marketing or graphic design department. We pay great attention to handing over all graphic assets and the smooth implementation of the brand identity.
