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New Digital

Branding

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Illuminated "new digital" sign in a dark lobby

New Digital is an IT consulting firm that supports organizations in the Gulf countries with their digital transformation processes.

Client

New Digital

Industry

Range

Branding

Result

Branding as a strategic tool aligning with the market

Illuminated new digital sign seen from the street

Minimalist background in a brown and blue gradient

We started our activities by researching both the client's business and cultural context – understanding the specifics of the region, its symbolism, codes, and communication styles.

Thanks to this, branding became a strategic, market-aligned tool – building trust, supporting the business and its scaling.

Challenges and goals

1
Rooted in heritage
To effectively reach their audience, the client needed to be deeply rooted in the cultural heritage of the Arab world.
2
Positioning as a guide
The client needed clear positioning as a trustworthy guide in digital transformation.
3
Entering different cultural codes
The implementation of the project required us to consciously enter an area of different values, symbols, and cultural codes.

Typographic "new digital" sign made of gray dots on a light gradient

The inspiration was Islamic culture and its symbolism of light. Nūr and Nar – the cool light of the moon and the warmth of the desert sun as metaphors of guidance
and safety.

EXPERT INSIGHT

"The implementation of the project required us to consciously enter the realm of different values, symbols, and cultural codes. Working from a perspective other than our own was a challenge, but it became one of the most rewarding aspects of the process. A mindful approach to the Client's knowledge, as they understand the brand's cultural context best, proved to be key. This allowed us to design solutions that are truly relevant and authentic."

Dawid Koruszowic

Art Director

EXPERT INSIGHT

"The implementation of the project required us to consciously enter the realm of different values, symbols, and cultural codes. Working from a perspective other than our own was a challenge, but it became one of the most rewarding aspects of the process. A mindful approach to the Client's knowledge, as they understand the brand's cultural context best, proved to be key. This allowed us to design solutions that are truly relevant and authentic."

Dawid Koruszowic

Art Director

EXPERT INSIGHT

"The implementation of the project required us to consciously enter the realm of different values, symbols, and cultural codes. Working from a perspective other than our own was a challenge, but it became one of the most rewarding aspects of the process. A mindful approach to the Client's knowledge, as they understand the brand's cultural context best, proved to be key. This allowed us to design solutions that are truly relevant and authentic."

Dawid Koruszowic

Art Director

Mazurro

Branding

Strategy & Product

Polish Squash Tour

Branding

Media

Contact

Choose marketing that drives business.

Let's talk about what we can do together.

The administrator of the personal data contained in the form is Ancymony Schulz sp. z o.o. ul. Na Zjeździe 11, 30-527 Kraków, KRS: 0000181178. Providing data is voluntary, but necessary to process the inquiry. Details regarding the processing of personal data can be found in the Information Clause and Privacy Policy.

Do you prefer direct contact?

Piotr Malita
Growth Development Partner

+48 603 105 006
p.malita@ancy.pl

Contact

Choose marketing that drives business.

Let's talk about what we can do together.

Do you prefer direct contact?

Piotr Malita
Growth Development Partner

+48 603 105 006
p.malita@ancy.pl

Contact

Choose marketing
that drives business

Let's talk about what we can do together.

Do you prefer direct contact?

Piotr Malita
Growth Development Partner

+48 603 105 006
p.malita@ancy.pl

New Digital

New Digital is an IT consulting firm that supports organizations in the Gulf countries with their digital transformation processes.

We started our activities by researching both the client's business and cultural context – understanding the specifics of the region, its symbolism, codes, and communication styles.

Thanks to this, branding became a strategic, market-aligned tool – building trust, supporting the business and its scaling.

Challenges and goals

1

2

3

The inspiration was Islamic culture and its symbolism of light. Nūr and Nar – the cool light of the moon and the warmth of the desert sun as metaphors of guidance
and safety.

EXPERT INSIGHT

EXPERT INSIGHT

EXPERT INSIGHT

Previous

Mazurro

Next

Polish Squash Tour

Contact

Choose marketing that drives business.

Let's talk about what we can do together.

Send a message

Do you prefer direct contact?

Contact

Choose marketing that drives business.

Let's talk about what we can do together.

Send a message

Do you prefer direct contact?

Contact

Choose marketing
that drives business

Let's talk about what we can do together.

Send a message

Do you prefer direct contact?

New Digital

New Digital is an IT consulting firm that supports organizations in the Gulf countries with their digital transformation processes.

We started our activities by researching both the client's business and cultural context – understanding the specifics of the region, its symbolism, codes, and communication styles.

Thanks to this, branding became a strategic, market-aligned tool – building trust, supporting the business and its scaling.

Challenges and goals

1

2

3

The inspiration was Islamic culture and its symbolism of light. Nūr and Nar – the cool light of the moon and the warmth of the desert sun as metaphors of guidance and safety.

EXPERT INSIGHT

EXPERT INSIGHT

EXPERT INSIGHT

Previous

Mazurro

Next

Polish Squash Tour

Contact

Choose marketing that drives business.

Let's talk about what we can do together.

Send a message

Do you prefer direct contact?

Contact

Choose marketing that drives business.

Let's talk about what we can do together.

Send a message

Do you prefer direct contact?

Contact

Choose marketingthat drives business

Let's talk about what we can do together.

Send a message

Do you prefer direct contact?

The inspiration was Islamic culture and its symbolism of light. Nūr and Nar – the cool light of the moon and the warmth of the desert sun as metaphors of guidance
and safety.

Choose marketing
that drives business