Gynoxin
Branding · Communication
Client
Gynoxin
Industry
Pharmacy
Range
Digital, campaign, creative, media, social media, strategy, website
Result
8 million views on TikTok, 6 million views in the display campaign, 32 thousand website visits
The entire campaign was based on simple, direct language and destigmatizing the topic of intimate health, which increased the accessibility of the message and its reach.
We created a credible online knowledge hub about the intimate health of teenage girls – the #Teżtomialam platform. The platform was designed as a coherent, scalable content ecosystem
Challenges and goals
1
Breaking taboos in education
Increasing the market share of the Gynoxin brand among a younger target audience by entering the field of education and breaking down the taboos surrounding intimate health.
2
Understanding the needs of teenage girls
Building the perception of Gynoxin and its manufacturer, Recordati, as brands that understand the needs of teenage girls and treat them with mindfulness and responsibility.
3
Influence on purchasing decisions
Building the credibility of the Gynoxin brand and a lasting touchpoint with a younger target group – a channel influencing purchasing decisions, and thereby also driving the growth of the client's category.
The activities were scalable and designed for long-term relationship building with the female audience.
Result
Building Gynoxin's brand credibility and a lasting touchpoint with a younger target group – a channel that influences purchasing decisions, and thereby also the growth of the Client's category.
8 million
TikTok views
6 million
Display campaign impressions
32k
Go to the website
Design
The project was nominated for the STGU PROJECT OF THE YEAR
Effie Award
The campaign won a Bronze EFFIE
Mixx Awards
The campaign won a silver MIXX Award
