Market background
Strategy & Product
"Growth that is not based on strategy, product validation, and customer data is accidental and does not allow for predictable scaling."
Stella Gonet
· Growth Product & Strategy Partner
415%
“Organizations using the consumer insights platform achieved a 415% ROI (and $7.6M NPV) over 3 years by shifting from intuition-based decisions to customer data-driven decisions.”
Source: Forrester Consulting "The Total Economic Impact™ of UserTesting", August 2025
66%
“66% of new products are ‘dead or dying’ by the end of their second year on the market. This confirms the thesis: without proper validation and product monitoring after launch, most innovations fail – a strategy without effective NPD is not enough.”
Source: Kantar, "What makes or breaks a product launch?", November 27, 2024
5 percentage points
"A 5 percentage point higher revenue growth and a 7 percentage point higher profit growth – this is the average achieved by companies in the top 15% of growers (61 companies) compared to the market in the years 2019–2024, despite the pandemic, inflation, and labor shortages."
Source: McKinsey, "Inspired for business growth: How five companies beat the market", 2026
Offer
Together with you, we will change your brand strategy.
Growth strategy
We help brands identify and activate real levers for growth—new segments, categories, revenue models, and expansion paths—instead of growing by chance.
What do you gain?
The brand is developing in a chosen, justified direction rather than randomly – it knows where the greatest potential lies.
Growth decisions are based on category, competition, and consumer data, rather than intuition.
The strategy ends with an implementable plan (roadmap, KPIs), not a presentation destined for the drawer.
NPD Processes
(New Product Development)
We guide brands through the new product development process—from idea, through validation, to a ready-to-implement solution—minimizing the risk of a misplaced investment.
What do you gain?
Lower risk of a failed investment: the idea is tested before the brand commits money to full production.
The product is created at the intersection of consumer, business, and creative thinking, rather than in isolation from the market.
The brand arrives at a ready-made solution, rather than stopping at a concept on paper.
Market research
We provide brands with solid foundations for decision-making—knowledge about the consumer, category, and marketing effectiveness—by combining quantitative and qualitative methods with diagnostic tools.
What do you gain?
The brand receives ready-made recommendations for decisions, rather than raw data to interpret on their own.
The research method is tailored to the business question, so the budget goes towards research that meets the need.
The results are embedded in the context of brand strategy and growth, rather than being an isolated report.
Process
How we will create your brand strategy together.
01
Understanding the challenge
We start by understanding your business goals and the decision you want to make. We analyze the market context and available data to properly define the direction of further actions.
02
Analysis and research
We combine market, competitor, and consumer analysis with research and validation of assumptions. Thanks to this, we base our recommendations on facts, not assumptions.
03
Development strategy
Based on the gathered insights, we develop a strategy and recommendations that align with your business goals. We identify opportunities, constraints, and solutions with the highest growth potential.
04
Deployment plan
We present recommendations and translate them into a concrete action plan: next steps, KPIs, milestones, and touchpoints with other pillars (branding, communication, media, content). We define priorities, implementation phases, and the direction for the project's further development.
05
Development and optimization
After implementation, we analyze the results and support further business decisions. As a result, the strategy evolves along with the market and the changing needs of your brand.
