Market background
Retail sales
"We build our advantage even before the launch – from the strategy to the moment of choosing the product at the shelf."
Joanna Jastrzębska
· Client Growth Partner
62%
"62% of Poles declare that they actively look for promotions on the products they buy, and 52% compare prices between shops."
Source: Open Research, "Poles and Promotions 2025".
40%
“This is the share of total grocery sales in Europe reached by private labels in 2025, while discounters already control 22.4% of the market. Manufacturer brands are losing shelf space structurally, year after year—without actively defending their on-shelf position, this trend works against every brand.”
Source: McKinsey & Company & EuroCommerce, "The State of Grocery Retail Europe 2026"
Offer
Together with you, we will transform your retail.
Product go-to-market
We launch products in a way that, from day one, they reach the right channels, audiences, and with the right message – instead of just "launching and waiting".
What do you gain?
The product hits the market with a plan, not with a 'launch and see' approach – from day one, it's in the right channels and directed to the right audience.
Strategy, communication, and sales work together, so the message is consistent from the advertisement to the shelf.
The launch can be measured and optimized along the way, instead of waiting for the result of a single "shot".
Sales activations
We design and implement activities that translate brand interest into tangible sales – at the touchpoint, online and offline.
What do you gain?
Brand interest turns into concrete sales, not just reach or temporary hype.
The creative idea is delivered operationally – logistics, materials, and on-site coordination are on Anca's side.
It is clear whether the activation paid off: we measure the return and draw conclusions for future activities.
Shopper Experience
We design the shopper experience at the point of sale so that every contact with the brand – from entry to the purchase decision – supports conversion and builds the brand.
What do you gain?
The point of sale works as a brand element and supports the purchasing decision, rather than just being a place of transaction.
The in-store and online experience is consistent, so shoppers don't "lose" the brand between channels.
Conversion at the point is measured and optimized, not left to chance.
Process
How we will create your brand's retail experience together.
01
Market research
We start by understanding your sales goals, market, and buyer behavior. We analyze distribution channels, the competition, and the buying journey to develop a solution tailored to the market reality.
02
Action strategy
Based on the insights gathered, we design the activation strategy and the approach to reaching shoppers. We define the mechanics of the activities, the positioning, and the solutions that support the achievement of sales goals.
03
Deployment plan
We present recommendations along with estimated results, budget, and timeline. Together, we refine the plan and prepare all the elements needed for smooth implementation.
04
Campaign execution
We implement activities across all planned channels and points of sale. We ensure consistent execution, process coordination, and the highest quality of implementation.
05
Analysis and development
We monitor results, analyze the effectiveness of activities, and recommend next steps. Thanks to this, every activation becomes a starting point for further sales growth and brand development.
