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SexEd.pl

Communication · Content & Production

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Collage of smartphone screens featuring posts from the Taboo-Free Lessons campaign

How we broke the taboo and started a real conversation about sex education?

Client

SEXEDPL

Industry

NGO

Range

Digital, 360° campaign, creative, OOH, production, video, website

Result

Approximately 48.8 million campaign views, including 18.8 million on TikTok

Campaign poster for "Lessons without Taboo" featuring a man and the slogan "Foreign Body: Break the Taboo"

Campaign graphics for 'Lessons Without Taboos' featuring a man holding a lesson plan

A man sitting at a table with books on a poster for the Lessons Without Taboos campaign

Campaign posters of "Lessons without taboos" with teenagers

Two billboards of the "Lessons Without Taboos" campaign on the street

We created the "Foreign Body" campaign in cooperation with SEXEDPL, based on a distinct contrast: cool, distanced knowledge juxtaposed with warm, intimate images of real bodies and emotions.

The visual language inspired by social media – strong typography, close-up portraits, and simple messages – allowed us to reach young audiences without preaching or shocking.

Portraits of five educators with materials from the Lessons Without Taboos campaign

Challenges and goals

1
Addressing the systemic gap in education
A situation where young people acquire broad, encyclopedic knowledge about the world, but practically nothing about their own bodies, emotions, and relationships.
2
Breaking the taboo around sex education in Poland
The goal was to break the taboo around sex education in Poland, demystify the topic, and create a space for honest, shame-free conversation.
3
Reduction of anxiety, misinformation, and the influence of harmful sources of knowledge
The project was not only meant to educate, but also to reduce anxiety, misinformation, and the influence of harmful sources of knowledge.

Testimonial

"We decided to cooperate with the agency because from the very beginning we felt they understood our mission. We appreciate their flexibility, commitment, and great communication flow. The 'Taboo-Free Lessons' campaign, with its brilliant big idea 'Foreign Body', was a bullseye – effective, brave, and executed with immense openness to our needs and goals."

Martyna Wyrzykowska

Managing Director and Board Member of the SEXEDPL Foundation

Testimonial

"We decided to cooperate with the agency because from the very beginning we felt they understood our mission. We appreciate their flexibility, commitment, and great communication flow. The 'Taboo-Free Lessons' campaign, with its brilliant big idea 'Foreign Body', was a bullseye – effective, brave, and executed with immense openness to our needs and goals."

Martyna Wyrzykowska

Managing Director and Board Member of the SEXEDPL Foundation

Testimonial

"We decided to cooperate with the agency because from the very beginning we felt they understood our mission. We appreciate their flexibility, commitment, and great communication flow. The 'Taboo-Free Lessons' campaign, with its brilliant big idea 'Foreign Body', was a bullseye – effective, brave, and executed with immense openness to our needs and goals."

Martyna Wyrzykowska

Managing Director and Board Member of the SEXEDPL Foundation

Collage of media articles about the Taboo-Free Lessons campaign

Collaboration with the SexEd brand shows that real growth in the category can stem from well-designed education.

Result

The campaign achieved a wide reach and a real impact – nearly 50 million total views, including close to 19 million on TikTok. 150 demonstration lessons were conducted, 30 events promoting the project were organized, along with 4 webinars led by experts. 2,000 educational lesson plan packages were delivered to schools. The project not only increased the visibility of the topic, but also provided real support for teachers and youth, introducing a qualitative change in the way sex education is discussed.

48.8 million

Views generated during the two stages of the campaign

18.8 million

TikTok video views

150

Demo lessons conducted

2000

Educational scenario packages delivered to schools

Completed events promoting the project

Webinars led by experts

A man tending to the lawn next to a soccer ball

Florovit

Sales - retail

Communication

Gynoxin

Communication

Branding

Contact

Choose marketing that drives business.

Let's talk about what we can do together.

The administrator of the personal data contained in the form is Ancymony Schulz sp. z o.o. ul. Na Zjeździe 11, 30-527 Kraków, KRS: 0000181178. Providing data is voluntary, but necessary to process the inquiry. Details regarding the processing of personal data can be found in the Information Clause and Privacy Policy.

Do you prefer direct contact?

Piotr Malita
Growth Development Partner

+48 603 105 006
p.malita@ancy.pl

Contact

Choose marketing
that drives business

Let's talk about what we can do together.

Do you prefer direct contact?

Piotr Malita
Growth Development Partner

+48 603 105 006
p.malita@ancy.pl

Contact

Choose marketing that drives business.

Let's talk about what we can do together.

Do you prefer direct contact?

Piotr Malita
Growth Development Partner

+48 603 105 006
p.malita@ancy.pl

SexEd.pl