Okidoki by Albi
Content & Production
Launch of Okidoki by Albi educational products.
Client
Albik Poland - brand OKIDOKI
Industry
Toys
Range
Concept, production, and post-production of a social media video series; photoshoot; set design
Result
Introducing the brand to the Polish market and building its awareness
We delivered a comprehensive production of a video series and a photoshoot, based on a cohesive creative concept reflecting the world of children's play and development.
Challenges and goals
1
Product launch in the Polish market
The goal of the project was the successful launch of OKIDOKI by Albi educational products on the Polish market.
2
Building recognition
Building product recognition among consumers, with a special emphasis on communicating the idea of learning through play.
3
Showing product diversity
The formats had to showcase the diversity of the OKIDOKI educational series and its adaptation to different age groups.
4
Film production and post-production
Our main tasks included preparing the concept, production, and post-production for a series of social media videos and a photo shoot.
We engaged child actors for a natural presentation of the toys, and then prepared the video formats and visual materials.
Result
The result of the activities was an attractive and consistent introduction of the brand to the Polish market, effectively building its awareness
and emphasizing the unique value of the products through engaging, visually outstanding communication.
30
Movies
9
Rolls
11
Production hours
2
child actors
